For those that know me, it should come as no surprise that Iron Maiden is one of my favorite bands.
I own every album they have ever released and have seen them live countless times all across the country. Maiden concerts are like no other, and the live experience with the fans, the band, and the music is second to none. Bruce Dickinson (frontman for Iron Maiden) was once quoted as saying that “Life is too short to do the things you don’t love doing”. Now this may seem cliché, but it’s clear that he personifies this belief every time he steps on stage. From the opening song to the final bow, I have no doubt that Dickinson goes the extra mile every show to ensure his fans get their money’s worth at the end of the day.
As a seasoned entrepreneur with over 20 years of retail experience, I’d consider myself an expert in the art of customer service. This knowledge was not learned overnight but acquired over time in the retail trenches along with my own unique experiences as a customer. At the end of the day, it boils down to giving each individual customer what they want, when they want it, and always ensuring the walk away with a smile on their face.
In today’s ever-changing retail landscape, there are very few out there who truly exemplify customer service as core tenant of their business strategy. Days where the customer is “always right” are long gone and traditionally positive experiences been replaced with finger pointing, scapegoating, and a general belief that someone is always trying to pull a fast one. Coupled with untrained or unmotivated employees, it’s a recipe for retail disaster that ultimately persuades customers to shop elsewhere.
So, what can the legacy of Iron Maiden teach retailers about the art of Customer Service?
- Love what you do and bring that energy to work with you daily – ensure it’s contagious!
- Go the extra mile and take care of your customers – give them their money’s worth!
- Make the in-store or online customer experience your number one priority!
Here at Bear Ice Company, we believe in providing each and every customer an amazing end-to-end experience and our teams work hard to ensure we follow through on that promise. Loving what you do, going the extra mile, and making the customer a number one priority are not just catchphrases for us, but a simple code that Bear Ice lives by daily. By focusing in the complete customer experience, we have built a loyal following of clients that consider Bear Ice a part of their family and keep them coming back for more. And in a world where customers still make the final purchasing decision, it should come as no surprise that service still matters to them.